Tourism Stories

It can be easy to get caught up in the big picture. One billion tourists, 10% of the world’s GDP, exports of 1.5 US$ trillion annually and one in eleven jobs worldwide.

But all of these numbers represent people just like you. Chefs, artisans, tuk-tuk drivers, tour guides, guest house owners, hotel gardeners, travel app developers, dive masters and millions more who everyday engage with tourists from around the world, encouraging intercultural exchange and sustainable development in their communities.

Capturing voices of tourism employees from across the globe, UNWTO’s Tourism Stories allow you to gain insight into how people and communities are shaped by the sector, highlighting how an individual´s work has the ability to unlock community value chains, inspire empowerment and revitalize traditions of the past to set the foundations for the future. 

Download your own copies! 

Tourism Stories Volume I 
How Tourism Enriched My Life

Tourism Stories Volume II
My Story, My Community, Our Future


Preview: learn some of the stories

Cristina Suaña – Floating Hotels of Los Uros (Peru)
Alonso Bermúdez Paniagua – A cultural hotel, a community haven (Costa Rica)
Nguyen Thi Ba  Viet Nam's ladies of the river (Viet Nam)
Khaled Al Took  Freelance adventure, culture and historical tour guide (Saudi Arabia)
Memory Danster  Committed ambassador for conservation (Namibia)
Milutin Prascevic  Prokletije biodiversity advocate and guide (Montenegro)