UNWTO & WTM Ministers' Summit

Date

3 November 2015

Venue: ExCeL, WTM Global Stage - AS850, South Hall Entrance S11
London
المملكة المتحدة

Watch previous editions: 2014 - 2013 - 2012
 

"Destination Branding: new challenges in a changing market"

The 2015 edition of the UNWTO & WTM Ministers’ Summit will look in particular into the following issues:

-   What makes a successful destination brand in today’s globalized media landscape
-   The links between nation branding and destination branding
-   The role of social media and consumers’ engagement in destination branding
-   Reputation management and crisis communication
-   The changing role of destination marketing organizations
-   The contribution of the creative economy to destination branding: promoting
     experiences 

 

CONCEPT NOTE "UNWTO & WTM MINISTERS´ SUMMIT"

CONFIRMED SPEAKERS

SAVE THE DATE!

BROCHURE

UNWTO ACTIVITIES PROGRAMME

 

For more information, please click here or contact mnavarro@unwto.org

For Ministers registration, please click here

Other participants can register here