UNWTO Conference on City Breaks: Creating Innovative Tourism Experiences


15 October 2018 - 16 October 2018




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The UNWTO Conference on City Breaks: Creating Innovative Experiences, which will take place in Valladolid on 15-16 October 2018, is an international event organized by the World Tourism Organization (UNWTO). 

City tourism has become one the fastest growing segments worldwide, attracting all types of visitors. Taking place in the city of Valladolid, the conference will address different areas of specialization that can contribute to the successful positioning of urban destinations as City Breaks. As a benchmark destination, Valladolid is committed to a clear strategy in active, enological and, cultural tourism.

The conference will serve as a platform to exchange experiences and perspectives on the potential as well as challenges of city breaks as leisure experiences for travelers that are both diverse and immediate. It will explore the diverse and innovative segments cities can bring together, with special emphasis on technology, governance and public-private collaboration models that allow for their proper implementation.