Silk Road B2B Tour Operators' Networking Event at ITB Berlin


10 March 2011

Mess Berlin GmbH
‘Istanbul’ Room, Großer Stern (between Halls 10 & 11)

What are the top selling Silk Road itineraries?

How can multiple visas be organised for tourists in Central Asia?

Which European destinations are historically linked to the Silk Road?

These questions and more will be answered at the Silk Road Tour Operators’ Networking Event, a special session organized by UNWTO, supported by ITB Berlin, that will bring together outbound and incoming tour operators to explore new business opportunities and help overcome the information barriers that complicate packaging the Silk Road.

Key trade representatives will uncover the secrets to selling Silk Road product and demonstrate why this ancient travel route is experiencing a new revival.

Outbound tour operators interested in selling the Silk Road are invited to register for this event by emailing

Registration deadline: Friday 25 February 2011