MICE Industry – An Asia-Pacific Perspective

In Asia and the Pacific, one of the fastest developing regions in the world, MICE industry development can be a key driver of economic growth, regional cooperation and intellectual development. This publication brings together the theoretical background of MICE tourism, as well as best practice examples from around the Asia Pacific Region. Together these show how MICE tourism can bring benefits beyond profits and short term jobs to include adding competitive advantage to destinations, diversifying source markets and engaging both hosts and guests in global, regional and local issues.