Silk Road: The Most Important Transnational Tourism Route of the 21st Century

Berlin, Germany
PR No.: 
PR 18021
07 Mar 18

Silk Road Ministers Meeting 2018

The 8th UNWTO Silk Road Ministers’ Meeting held during the ITB Berlin Travel Trade Show, focused on the long-term tourism vision for the historic Silk Road routes and how to establish the Silk Road as the most important transnational tourism route of the 21st century.

With the theme “2025 Silk Road Tourism Agenda”; the Ministers and Heads of the National Tourism Administrations shared their main ideas and strategies, which bring together 34 countries, Malaysia having become the latest member to join this initiative spearheaded by the World Tourism Organization (UNWTO).

Tourism can and should lead sustainable development: UNWTO Secretary-General opens ITB 2018

Berlin, Germany
PR No.: 
PR 18020
06 Mar 18

Berlin, Germany, 6 March 2018 – The tourism sector’s role and responsibility in contributing to sustainable development on a global scale was the central message delivered at the opening of the 2018 edition of the ITB Berlin travel trade show by Zurab Pololikashvili, Secretary-General of the World Tourism Organization (UNWTO). Speaking in the presence of German Chancellor Angela Merkel, tourism ministers from around the world and the leaders of the tourism sector, Mr. Pololikashvili stressed how tourism not only needs to consolidate current growth rates, but “to grow better”.

In 2017, international tourist numbers grew a record 7% to reach 1.3 billion. UNWTO’s message underlines the need to turn these figures into benefits for all people and all communities. “Leaving no one behind” is the benchmark for true sustainability, which must also decouple growth from resource use and place climate change response at the heart of the tourism sector’s agenda.

Tourism professionals to gather in Andorra to discuss hospitality models in mountain destinations

Madrid, Spain
PR No.: 
20 Feb 18

The 10th edition of the World Congress on Snow and Mountain Tourism will take place from 21 to 23 March 2018 in Andorra, under the title “Shaping the Future of Hospitality in Mountain Destinations”. The Congress is organized by the World Tourism Organization (UNWTO), the Government of Andorra and the Commune of Escaldes-Engordany. The event, which is held every two years, is celebrating its twentieth anniversary this year.

The meeting will bring together a wide variety of tourism professionals, ranging from managers of mountain tourism destinations to entrepreneurs in the accommodation sector.

This edition will feature some thirty international speakers and will be inaugurated by Antoni Martí, Head of Government of Andorra, Zurab Pololikashvili, UNWTO Secretary-General, and Trini Marín, Mayor of Escaldes-Engordany.

The new concept of ‘hospitality’

UNWTO Launches ‘Travel.Enjoy.Respect’ Campaign

PR No.: 
PR 17095
22 Aug 17

In the framework of the International Year on Sustainable Tourism for Development, 2017, the World Tourism Organization (UNWTO) is launching a consumer-oriented campaign aimed at raising awareness of the value and contribution that sustainable tourism can make towards development. The ‘Travel.Enjoy.Respect’ campaign wants to engage tourists in making the sector a catalyst for positive change.

The main message of the campaign is summarized by the UNWTO Secretary-General, Taleb Rifai: “Whenever you travel, wherever you travel, remember to: respect nature, respect culture, and respect your host. You can be the change you want to see in the world. You can be an ambassador for a better future. TRAVEL, ENJOY AND RESPECT.

UNWTO strongly condemns the attack perpetrated in Barcelona

PR No.: 
18 Aug 17

UNWTO strongly condemns the heinous attack perpetrated yesterday in the city of Barcelona and expresses its heartfelt condolences to the families and friends of the innocent victims and to the people and government of Spain.

"We are deeply saddened by this act of terror and the tragic loss of innocent lives . In these difficult times, our thoughts are with the families and friends of the victims” said UNWTO Secretary-General, Taleb Rifai. "This is again a cowardly attack against all of us and a strong reminder that we need to be united , as an international community , in fighting these forces of darkness and all acts of terror", he added expressing UNWTO’s full solidarity with Spain, headquarters of UNWTO, and its people.