Private sector

Manpower Planning for the Tourism Sector

Technical product category: 

Well structured manpower plan; improved capacities for HRD management; strengthened education and training facilities; and establishment of an accreditation and quality standardization system.

Quality Standards in Tourism Services

Technical product category: 

Improve the overall quality of products and services within the tourism industry (all tourism-related accommodation, restaurants, tour guides, tour operators, and other tourism-related service providers); raise the levels of demand nationally, regionally and internationally; promote competiveness within the industry; and, provide valuable and reliable information on quality standards for the tourist and the travel industry.

Classification system in place and information available to stakeholders in the sector. Capacities built among local inspectors to apply classification criteria.

Product Development and Diversification

Technical product category: 

Increase the competitiveness of the country’s tourism industry by evaluating the scope and diversity of existing and potential tourism resources; providing guidelines for their conversion into quality tourism products based on research of current and future market trends; and, addressing the national and regional challenges of product similarity and lack of product diversity with the ultimate aim of increasing tourist arrivals (including repeat visitors), increasing their length of stay and thereby, spreading the economic benefits of tourism to all parts of the country.

Potential products identified to facilitate diversification. 

Marketing and Promotion Plan

Technical product category: 

Formulate a detailed marketing and promotional plan for the sector taking into account the quality and quantity of tourism products, the diversity of domestic, regional and international source markets, image and positioning, branding, quality and distribution of promotional materials (including e-marketing) and institutional mechanisms for marketing and promotion including public-private partnership. 

Strategic positioning of the country as a tourism destination and identification of tourist patterns and priority source markets and segments.    

Capacity Building Programmes in Hospitality Skills and Tourism Business Development

Technical product category: 

Provide intensive training to local communities/ private sector in various aspects of development and management of tourism businesses, and hospitality skills to provide them with better opportunities to seek employment in the tourism sector.

Improved capacities of private sector and local community members in tourism businesses and hospitality skills to promote their participation in the tourism industry.

Manpower Planning for the Tourism Sector

Technical product category: 

Build up highly qualified and well trained human resources in the public and private sectors to develop, manage and serve the industry in a sustainable and competitive manner in accordance with international standards.

Well structured manpower plan; improved capacities for HRD management; strengthened education and training facilities; and establishment of an accreditation and quality standardization system.

Institutional Strengthening and Public-Private Partnership

Technical product category: 

Identify and clarify the present and future roles of the public and private sector organizations in tourism development of the country, and make improvements on operations of tourism associations and tourism boards. 

 Improved institutional framework for tourism development in the country and a public-private participatory model for decision and policy-making processes for tourism development, management and promotion. 

Tourism Legislation and Regulation

Technical product category: 

Formulate a legal and regulatory framework for the sustainable development and management of tourism, protection and conservation of natural and cultural resources; and, facilitation of the involvement of private sector and local communities in tourism development activities.  It reflects the roles and responsibilities of all stakeholders; ensures the rights of international/local tourists; and, ensures the rights and obligations of participating businesses, inbound-outbound tour operators and all other concerned players in the tourism field.

A logical and well-defined legal and regulatory framework for tourism.  

Tourism Physical Planning and Resort Development

Technical product category: 

Provide realistic and practical guidelines for the sustainable development of high quality tourism infrastructure and superstructure with a view to ensuring improved governance and management in the entire planning and development process. 

Comprehensive general and area-specific development guidelines for tourism zones with specific urban designing, land use planning and infrastructure planning.