Local communities

Product Development and Diversification

Technical product category: 

Increase the competitiveness of the country’s tourism industry by evaluating the scope and diversity of existing and potential tourism resources; providing guidelines for their conversion into quality tourism products based on research of current and future market trends; and, addressing the national and regional challenges of product similarity and lack of product diversity with the ultimate aim of increasing tourist arrivals (including repeat visitors), increasing their length of stay and thereby, spreading the economic benefits of tourism to all parts of the country.

Potential products identified to facilitate diversification. 

Marketing and Promotion Plan

Technical product category: 

Formulate a detailed marketing and promotional plan for the sector taking into account the quality and quantity of tourism products, the diversity of domestic, regional and international source markets, image and positioning, branding, quality and distribution of promotional materials (including e-marketing) and institutional mechanisms for marketing and promotion including public-private partnership. 

Strategic positioning of the country as a tourism destination and identification of tourist patterns and priority source markets and segments.    

Capacity Building Programmes in Hospitality Skills and Tourism Business Development

Technical product category: 

Provide intensive training to local communities/ private sector in various aspects of development and management of tourism businesses, and hospitality skills to provide them with better opportunities to seek employment in the tourism sector.

Improved capacities of private sector and local community members in tourism businesses and hospitality skills to promote their participation in the tourism industry.

Capacity Building Programmes in Tourism Development and Management

Technical product category: 

Provide intensive training in various disciplines of tourism development, management and promotion. 

Improved capacities of government officials at the national and local level and local community members to develop, manage and promote tourism.

Value Chain Analysis and Local Economic Development

Technical product category: 

Investigate the structure and working of the tourism value chain in a destination and the economic value generated, and plan and execute actions to enhance the local economic impact of tourism. In destinations that are concerned about poverty alleviation, specific attention is paid to analysing the amount of income from all transactions in the tourism sector that is received by the poor, and to identifying which particular kinds of transactions are most pro-poor or have the potential to be made more pro-poor. The value chain analysis concludes with an action plan outlining interventions to enhance the local economic impact from tourism in the destination; especially interventions that will secure a significant increase in the flow of income and opportunities to the poor.

Creation of a tourism value chain and strengthened capacity of local stakeholders in the tourism sector to plan and manage interventions to enhance the local economic impact from tourism in the destination. 

Institutional Strengthening and Public-Private Partnership

Technical product category: 

Identify and clarify the present and future roles of the public and private sector organizations in tourism development of the country, and make improvements on operations of tourism associations and tourism boards. 

 Improved institutional framework for tourism development in the country and a public-private participatory model for decision and policy-making processes for tourism development, management and promotion. 

Tourism Legislation and Regulation

Technical product category: 

Formulate a legal and regulatory framework for the sustainable development and management of tourism, protection and conservation of natural and cultural resources; and, facilitation of the involvement of private sector and local communities in tourism development activities.  It reflects the roles and responsibilities of all stakeholders; ensures the rights of international/local tourists; and, ensures the rights and obligations of participating businesses, inbound-outbound tour operators and all other concerned players in the tourism field.

A logical and well-defined legal and regulatory framework for tourism.  

Tourism Physical Planning and Resort Development

Technical product category: 

Provide realistic and practical guidelines for the sustainable development of high quality tourism infrastructure and superstructure with a view to ensuring improved governance and management in the entire planning and development process. 

Comprehensive general and area-specific development guidelines for tourism zones with specific urban designing, land use planning and infrastructure planning.